FUZED
FAQ
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Our story

A NEWGENERATIONIN MOTION.

We want every young person to experience movement that feels as fun and engaging as gaming. Through technology, play and community, we’re building new ways to make that happen.

The belief behind FUZED
Movement starts with play.

THE MORE YOU MOVE, THE MORE YOU PLAY.

That’s where our story starts.

What we believe

IT STARTS WITH
THEIR WORLD.

Gaming is where many young people connect, compete and find something they love. We start there. With their interests, their friendships and the things that make them want to come back.

Children need more movement in their everyday lives. By bringing the challenges, progression and community of gaming into physical activity, we make getting active part of the fun.

What if screen time could motivate movement instead of competing with it?

Our journey

ONE IDEA.
MORE POSSIBILITIES.

FUZED keeps evolving around one ambition: use the power of gaming to help more children and young people move, connect and feel good.

  1. THE IDEA

    START WITH
    WHAT THEY LOVE.

    Bring gaming and physical activity together. Give young people a reason to move, a place to belong and more ways to play.

  2. A HOME IN
    HELSINGBORG.

    The Helsingborg arena opens, bringing the idea to life in a shared space for gaming, movement and community.

  3. TODAY

    A GROWING
    COMMUNITY.

    Arenas in four Swedish cities, alongside events and experiences that bring movement and gaming to more young people.

  4. WHAT’S NEXT

    MORE WAYS
    TO GET MOVING.

    New concepts and digital experiences that take the same idea further, helping movement fit into more of everyday life.

Our vision in action

BIG AMBITION.
REAL EXPERIENCES.

One challenge can have many answers. We build places, events and technology that connect the excitement of gaming with the joy of moving together.

Young people gaming together in a purple-lit FUZED arena
Shared interests. New connections.

PLACES TO BELONG.

Our city arenas bring physical activity, gaming and community into one space. Local teams create the experience, supported by FUZED’s technology and training.

Explore our arenas

PLAY THAT BRINGS
PEOPLE TOGETHER.

We take the concept out into the world with events that let young people discover new activities, take on challenges and share the experience with friends.

Explore our events

MOVEMENT BEYOND
THE ARENA.

We’re developing digital experiences that turn everyday activity into challenges, progress and rewards. More opportunities to move, wherever you are.

Discover the next chapter
Players in red and white team shirts gaming together at a FUZED arena during eAllsvenskan
Gaming brings people together at a FUZED arena.

Progress worth sharing

FOUR ARENAS.
ONE SHARED BELIEF.

From Helsingborg and Uddevalla to Borås and Skellefteå, FUZED brings cities, local teams and young people together around gaming and movement.

We want every child to have a way in. Free participation at our arenas makes it easier to try something new, find a community and build active habits.

HelsingborgUddevallaBoråsSkellefteå

RECOGNITION ALONG THE WAY

2023 Award winner

ÅRETS PEPPARE

Recognised at the Swedish Sports Gala for creating new opportunities for children and young people to get active through gaming.

Generation Pep

2024 Shared achievement

INSPIRA AWARD

Awarded to the City of Helsingborg for its work with FUZED, creating a meeting place that brings gaming and physical activity together.

City of Helsingborg

2024 Finalist

MASTERCARD
LIGHTHOUSE MASSIV

A finalist in the spring programme, connecting FUZED with a wider network of partners working towards positive social impact.

Lighthouse MASSIV

The next chapter

WE’RE JUST
GETTING
MOVING.

There are more children to reach, more places to be and more ways to make movement part of everyday life.

We’ll keep building with cities, partners and young people. Exploring new technology. Creating new experiences. And making physical activity something the next generation wants to come back to.