FUZED and CHERRY XTRFY — together for sustainable gaming
The 3000 square meter training facility in Helsingborg, where gaming is combined with physical activity, will now be equipped with the latest peripherals from CHERRY XTRFY. The upgrade comes in handy as FUZED recently launched esports training for children, and collaborations with several upper secondary schools.
FUZED and CHERRY XTRFY — together for sustainable gaming
FUZED today announces its collaboration with CHERRY XTRFY, one of the gaming industry's biggest manufacturers of computer accessories. The 3000 square meter training facility in Helsingborg, where gaming is combined with physical activity, will now be equipped with the latest peripherals from CHERRY XTRFY. The upgrade comes in handy as FUZED recently launched esports training for children, and collaborations with several upper secondary schools.
This is another step towards FUZED's goal of creating the world's best community for sustainable gaming.
“We have been looking for a partner who shares our passion and vision for Swedish esports. The facility in Helsingborg is just the beginning — we aim to launch the FUZED concept across all Sweden, and now we have the best equipment on the market," said Karl Sergel, CEO and founder of FUZED.
“Xtrfy has always shown support for the Swedish esports grassroots, and has been the number one partner for schools in recent years. With CHERRY, they have already announced collaborations with some of the best teams in the world, and now we’ll work together to create the best conditions for Sweden to once again become a powerhouse in global esports.”
Since its opening in Helsingborg in September, 2022, the innovative Gaming Center FUZED has already been awarded with “Inspiration of the Year” at the Annual Swedish Sports Awards 2023, raised additional capital to expand its business, and most recently launched unique esports training sessions for children.
Following the successful acquisition of Xtrfy by CHERRY, the two renowned brands joined forces to create CHERRY XTRFY — an innovative powerhouse in the gaming peripherals industry, set to be the new home for all future gaming peripherals, encompassing both existing and upcoming offerings from CHERRY and Xtrfy. The Swedish part of the company remained in Landskrona, where the local presence still means a lot to the company.
“Since everything started ten years ago, the Swedish gaming and esports scene has meant a lot to Xtrfy, and we have a lot in common with FUZED. We think it’s important to support initiatives that promote local esports development. FUZED's long-term activities are a good platform for young gamers and for the next generation of esports professionals," said Johan Wältare, European Sales Manager, CHERRY XTRFY.
