FZD logo

FUZED connects gaming with an active and healthy lifestyle, and cities with its residents. We create physical spaces for children and young people to meet up — training facilities for gaming and sports — with a huge focus on the physical experience. We want everyone to have the opportunity to play games and work out, which is why it’s free of charge to visit FUZED.


With a passion for gaming, FUZED works innovatively with municipalities, clubs and the business sector to get children and young people physically active. We want everyone to have the opportunity to play games and work out, which is why it’s free of charge to visit FUZED. This is one of the factors why we in a short period of time have gained over 7,000 members in Helsingborg alone.

FZD Helsingborg facade
modern spaces that engage
LED powered sports floor
innovative solutions sparking physical activity

In addition to our organized effort to get children and young people physically active, we only serve healthy food and drinks. For us, a healthy lifestyle for children and young people is a top priority. This is why our work was rewarded with the “Årets Peppare” award at the 2023 Swedish Sports Awards.

SEE the video
Winners at the Swedish Sports Awards

Today, sedentary behavior is a major societal problem. Children and young people are less involved in club activities than earlier, spending more time in front of screens. In its relatively short lifetime, gaming has become strongly associated with an unhealthy lifestyle. Poor diet has been combined with long sessions of uninterrupted gaming.

FUZED is changing this meta.

why are we here?

We are here to activate children and young people, with common interests, and create spaces where they can meet, have fun and work out. Safe spaces where everyone is welcome and where we contribute with our knowledge about gaming, health and physical activity. FUZED is an engine for integration and inclusion, where we capture those with a great need for community activities, where we reduce social exclusion and sedentary behavior.

FZD Helsingborg facadeHelsingborg gaming arena

Our values.

Sustainability, responsibility and innovation.

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We have started an exciting and important journey, aiming to change the perception of the largest hobby in the world for children and young people. Our values permeate everything we do and it is of utmost importance to us that partners, municipalities and our visitors support them.

For us, sustainable gaming is about activating children and young people by building a modern gaming movement — combined with health and physical activity.

we modernize the
association life.

With us existing sports clubs grow as we help them take the leap into gaming. We train and educate their leaders and create the possibility for more kids to be a part of Swedish association life.

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We follow the UN Sustainable Development Goals (SDGs), to promote well-being and create inclusive and safe communities.