SUSTAINABLE GAMING, FOCUSING ON HEALTH.
FUZED connects gaming with an active and healthy lifestyle, and cities with its residents. We create physical spaces for children and young people to meet up — training facilities for gaming and sports — with a huge focus on the physical experience. We want everyone to have the opportunity to play games and work out, which is why it’s free of charge to visit FUZED.
ABOUT US
With a passion for gaming, FUZED works innovatively with municipalities, clubs and the business sector to get children and young people physically active. We want everyone to have the opportunity to play games and work out, which is why it’s free of charge to visit FUZED. This is one of the factors why we in a short period of time have gained over 7,000 members in Helsingborg alone.
In addition to our organized effort to get children and young people physically active, we only serve healthy food and drinks. For us, a healthy lifestyle for children and young people is a top priority. This is why our work was rewarded with the “Årets Peppare” award at the 2023 Swedish Sports Awards.
SEE the video
Today, sedentary behavior is a major societal problem. Children and young people are less involved in club activities than earlier, spending more time in front of screens. In its relatively short lifetime, gaming has become strongly associated with an unhealthy lifestyle. Poor diet has been combined with long sessions of uninterrupted gaming.
FUZED is changing this meta.
why are we here?
We are here to activate children and young people, with common interests, and create spaces where they can meet, have fun and work out. Safe spaces where everyone is welcome and where we contribute with our knowledge about gaming, health and physical activity. FUZED is an engine for integration and inclusion, where we capture those with a great need for community activities, where we reduce social exclusion and sedentary behavior.
Our values.
Sustainability, responsibility and innovation.
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We have started an exciting and important journey, aiming to change the perception of the largest hobby in the world for children and young people. Our values permeate everything we do and it is of utmost importance to us that partners, municipalities and our visitors support them.
sustainability
We work with sustainability. FUZED is creating a sustainable and active community for future gamers, and we’re a tool for inclusion, integration, public health and well-being.
responsibility
We need to take responsibility for future generations. When the first generation of gamers was shaped, it missed structure and role models to look up to. FUZED highlights the importance of workout, the right values and good diet.
innovation
We believe in innovation for connecting the digital generation with the physical arena. FUZED works continuously to be cutting edge and meet new generations' expectations for experiences and engaging content.
For us, sustainable gaming is about activating children and young people by building a modern gaming movement — combined with health and physical activity.
we modernize the
association life.
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Together with cities we build an infrastructure that becomes the engine for positive social development.
WE BUILD INFRASTRUCTURE for sustainable gaming
Together with municipalities and the business sector, FUZED builds the infrastructure for the world's biggest leisure time interest. Training facilities for gaming, just like pitches for footballor rinks for hockey, where we create the world's best community for sustainable gaming and physical activity.
We reach those who don’t participate in traditional club life. Gaming is the biggest interest among children and young people, but we understand the challenge of the new generations: sedentary lifestyles.
rewarding physical activity with game time
To get children and young people physically active, we work with GAMETIME, where members are rewarded with free game time after completing physical activities. We build modern spaces that engage, because we know that engaging content is a top priority for our target audience.
The FUZED Pass, which includes both gaming and sports, also rewards high participation. It’s also where we provide information about tournaments, challenges and training sessions. By using the latest technology, FUZED is working wholeheartedly to get new generations physically active.
We follow the UN Sustainable Development Goals (SDGs), to promote well-being and create inclusive and safe communities.
Regular exercise contributes to better health, gaming without physical activity doesn’t. At FUZED, it's free to play, as long as you are physically active. In addition to organized work outs, we build areas that promote physical activity in all forms.
At FUZED, usage of alcohol and drugs isforbidden. We believe that healthy eating and drinking is important, and wework to educate people about a healthier lifestyle.
We reach a target group that is at risk of falling on the wrong track, and we enable for dialogues between young people and municipalities to minimize that risk.
At FUZED, all forms of bullying and harassment are prohibited, and we work with our members to create a safe and welcoming environment in our facilities.
At FUZED, it's free to play. We are a community for everyone, regardless of age, gender, disability, ethnicity, origin, religion or economic or other status.
FUZED promotes digital inclusion, and works innovatively to connect the digital generation with the physical arena.
FUZED participates in innovative community projects that promote an inclusive and sustainable urbanization, and we strive to counteract socio-economic gaps.
